AXIS Construction - Branding & Visual Identity
The Brand:
AXIS Construction is a modern contracting company specializing in creating strong, reliable structures for diverse projects. Their expertise spans from drafting precise blueprints and innovative architectural design to managing on-site safety and overseeing every phase of construction. AXIS was founded on the principle that quality construction requires balance, stability, and professionalism. More than just building structures, AXIS builds trust, ensuring each project meets the highest standards of safety and quality. With AXIS, clients gain a dependable partner committed to bringing their visions to life with efficiency and precision. The design MetroWeb came up with highlights the foundational pillars of AXIS Construction: balance, stability, and professionalism.
The Challenge:
The Solution:
The solution that MetroWeb came up with involved creating a logo that resembled the company values. The axis was inspired by beams and their stacking look in their field of architecture. This symbolized balance and trustworthiness, while still keeping the same modern and professional look. The font we chose was Aktiv Grotesk Ex, a modern and sleek edged look that complemented the logo, adding a bit of uniqueness. The color palette, featuring white, black, and orange, conveyed trustworthy, bold, creativity and sophistication. The result is a professional and functional visual identity, capturing the essence of AXIS Construction and setting it apart in the competitive construction industry. For AXIS, this story is one of professionalism, reliability, and trusting values now reflected in their visual identity.
New logo
